Billboard becomes a personal game

DDB Stockholm produced this fun interactive billboard for McDonald's that broadcasts personal games and drives participants to restaurants. People join the game by accessing a mobile-ready website from their smartphone and choosing the prize they'd like to win. Once the game begins, the smartphone becomes a pong controller and the billboard becomes a giant pong screen. Winners receive coupons on their smartphone to redeem in nearby restaurants. Unlike similar campaigns, the barrier to consumer engagement is low as there's no app download required.

Play, smash, return. Play, smash, return.

Japanese agency Hakuhodo came up with a great idea to make some noise for their little know guitar manufacturer, Smash. The idea was to create a product, guitars that you could smash like a rockstar. The really cool bit was that the core stayed intact. You sent it back to the manufacturer and they’d replace it with a new, cheap outer shell. The agency then produced a series of Youtube clips of girls smashing the guitars. What’s not to like?

Peach on The Tube

Want to keep up to date with some of the latest media campaigns created by Peach? Check us out on Peach's very own YouTube channel www.youtube.com/user/peachads

75 Years Old and Proud of It

It’s often the case that the older you get, the less you feel like celebrating another birthday. But at 75 years young, Klosters stood out loud and proud with its birthday celebrations.

Peach honoured the proud tradition that is Klosters with a multi faceted campaign promoting special birthday savings across the nine brands and over 300 used cars that make up the group. We also took the opportunity to increase awareness about the government’s 50% tax break for ABN holders – to get in now, or miss out.

The advertising campaign utilised television, radio, press, outdoor, point of sale and online strategies to target the different markets. Click here to check out the microsite Peach specifically developed to provide detailed information on products and special offers.

Hey Hey - Come out and play

Check out the latest from Peach as we continue to promote the fresh new approach, refurbished venues and exciting new offerings from the Panthers entertainment group.

The new Penrith Panthers Spring Magazine is the first edition of what will become a regular publication to promote the newly refurbished Penrith Panthers venue. The high qualilty, glossy lifestyle magazine showcases the stunning new look of the club, the latest events, and membership benefits.

The Spring magazine is just one of the many ongoing strategies to communicate the repositioning of the Panthers entertainment brand to its audiences.

www.penrith.panthers.com.au

Bold, Colourful, New Website!

The revamped website for Good for Kids. Good for Life. is now live!

Check out the handy work from the Peach Digital team... www.goodforkids.nsw.gov.au

HMRI cocktail party

Last night Peach hosted the HMRI Foundation, its researchers and supporters in its new offices overlooking the working harbour in Wickham.

Around 80 people celebrated the achievements of PULSE in its efforts to raise money for early career medical researchers.

Award-winning early career researcher, Dr Jodie Simpson shared the amazing work she and her team have achieved for increased understanding and prevention of Asthma. HMRI also took the opportunity to launch a new book called, "From Ideas to Discovery," which celebrates the achievements of PULSE and the careers of the region's early career medical reserachers.

Peach also announced that over an 11 year partnership, it has supported HMRI to the tune of over $200,000.

Thanks to all for a great night - We'll upload our photos soon - and keep your eye on the Newcastle Herald social pages and an upcoming feature in Hunter Lifestyle Magazine.