It’s often the case that the older you get, the less you feel like celebrating another birthday. But at 75 years young, Klosters stood out loud and proud with its birthday celebrations.
Peach honoured the proud tradition that is Klosters with a multi faceted campaign promoting special birthday savings across the nine brands and over 300 used cars that make up the group. We also took the opportunity to increase awareness about the government’s 50% tax break for ABN holders – to get in now, or miss out.
The advertising campaign utilised television, radio, press, outdoor, point of sale and online strategies to target the different markets. Click here to check out the microsite Peach specifically developed to provide detailed information on products and special offers.
Following eight months of research and planning, Peach has just launched the very first step in a complete strategic repositioning of the well-known entertainment brand, completing a revamp of the Panthers group online presence.
