Wednesday, September 30, 2009

Bold, Colourful, New Website!

The revamped website for Good for Kids. Good for Life. is now live!

Check out the handy work from the Peach Digital team...

Friday, September 18, 2009

HMRI cocktail party

Last night Peach hosted the HMRI Foundation, its researchers and supporters in its new offices overlooking the working harbour in Wickham.

Around 80 people celebrated the achievements of PULSE in its efforts to raise money for early career medical researchers.

Award-winning early career researcher, Dr Jodie Simpson shared the amazing work she and her team have achieved for increased understanding and prevention of Asthma. HMRI also took the opportunity to launch a new book called, "From Ideas to Discovery," which celebrates the achievements of PULSE and the careers of the region's early career medical reserachers.

Peach also announced that over an 11 year partnership, it has supported HMRI to the tune of over $200,000.

Thanks to all for a great night - We'll upload our photos soon - and keep your eye on the Newcastle Herald social pages and an upcoming feature in Hunter Lifestyle Magazine.

Thursday, September 17, 2009

Start your engines...

This short, funny ad is currently running on ONE DIGITAL in Sydney - a targeted sports placement to appeal to those with Petrol in their veins.

Not Just Another Ruddy Sale

Peach's latest campaign for Kloster Motor Group was not just another Ruddy sale.

It was not JUST a killer catalogue inserted via major regional and select local media twice in the same week.....

...but an integrated approach with a dedicated microsite at

..driving traffic with strategically placed print, online and radio advertising....
 instore branding across Kloster sites and utilising electronic direct mail (EDM) to the Kloster database.

One of the most exciting things about integrated campaigns across traditional and electronic media is the ability to track and analyse the audience’s response.

Instantly we can see that on the day the EDM was distributed, 72% of traffic to was direct traffic.

Overall, 30% of traffic to so far has been generated from referring sites that hold campaign advertising and 10% of traffic has been generated through search engines.

We can also tell when pages were visited, and the average time people spent looking around on each page, even what browser they’re using! This all builds on our understanding of what the audience wants, when and how. This ensures that every campaign is more successful than the last.

Stay tuned for the great results to follow.