Thursday, April 30, 2009

We're ready...

Match day creative for the Newcastle Knights home games - the first stars Brett - one of the main flag flyers for the Knights!

Brett has been a season ticket holder for the Knights since he was knee-high to a grasshopper.

Sorry ladies... he's taken

Number 1 car sale

The best results in six months - delivered in just two weeks through one catalogue.

Check out the full story here

Our Newsletter

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Viral infection - the good type

You've probably already seen them...

The Newcastle Knights Defenders of the Kingdom campaign was first shown on NBN News, and sent the station's website into meltdown with over 500 views in the first 30 seconds. Since then, the series has gone onto YouTube and racked up over 5000 views.

To see the whole series, with John Tate crash tackling a Tigers supporter, Mike Rabbitt making mischief, and Mark Richards taking one for the team, check out our Newsletter RIPE.

Peach - Now with Added Gruen!

Yes folks, at Peach we're now rubbing shoulders with one of the hottest, most talented creative minds on the block - Gruen Transfer panelist Dee Madigan.

  • Dee has worked on and off with Peach for a number of years.
  • An English teacher by trade, Dee sold out and joined the advertising world in 1995.
  • She has been winner or finalist at almost all major awards, including Cannes, New York International, Caxtons and Folio.
  • Dee has worked on some of Australia’s major brands including the Commonwealth Bank, HSBC, Johnson & Johnson, Nikon, Rexona, Flora – the list is endless

You don't know? That's Mike Preston, Peach's creative director.
  • Mike has international experience with major agencies in the UK and Sydney including Clemenger BBDO and George Patterson, working big brands including MLC, Sony and NatWest.
  • More recently, Mike has been the creative force behind campaigns such as WorkCover NSW Fluro Friday, the ‘Defend Your Kindgom’ campaign for the Newcastle Knights and Kloster Automotive Group’s February activity, which delivered a huge 30% increase in sales on the previous period and the highest website traffic in over a year.
  • Mike has won gold, silver and bronze accolades at some of the most prestigious creative awards, including AWARD (Australian Writers and Art Directors), the British Design & Art Direction award (D & AD) and recognition on the international stage at Cannes Lions.
You can check out Dee in action in the latest episode of the Gruen Transfer here:

Save the trees

Once upon a time, you could only browse through CountryLink brochures if they were in your hot little hands.

In an effort to save trees, time, and make it easier for those wanting to find out about CountryLink holidays, Peach has taken the brochures online.

Turning a page has never been so fun...

check out

Friday, April 17, 2009

Jargon Busters

K.Rudd teamed up with NHS, leading building supplies company to bust the jargon around the recently released incentive to install insulation.
This baby returned over 500 hits on the custom built campaign site within the first 48 hours of appearing.
go K.Rudd!

Peach pushes the barriers with provocative advertising

Peach launched the below campaign this week.
The brief was to drive as many car buyers as possible to the campaign website.
As we all know, the best ads provoke a response and aren't always loved by everyone....
Despite upsetting a major Newcastle media outlet, the campaign has so far delivered, and continues to return extraordinary results - watch this space

Thursday, April 2, 2009

A fresh start

What better way to kick off our shiny new blog than with some shiny new work!

Check it out