Thursday, April 30, 2009

Viral infection - the good type

You've probably already seen them...

The Newcastle Knights Defenders of the Kingdom campaign was first shown on NBN News, and sent the station's website into meltdown with over 500 views in the first 30 seconds. Since then, the series has gone onto YouTube and racked up over 5000 views.

To see the whole series, with John Tate crash tackling a Tigers supporter, Mike Rabbitt making mischief, and Mark Richards taking one for the team, check out our Newsletter RIPE.

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