Thursday, May 7, 2009

Radio results for Newcastle

The results are in from the first radio rating survey of 2009.

NXFM took the number one spot overall and dominated in most of the demographic splits and key programming times.

NXFM is number one with the following age groups:
- 10-17
- 18-24
- 25-39

NXFM is also the number one station across breakfast, morning (shared with KOFM in a dead heat), afternoon and drive programming.

If you want to reach those aged 40-54, don’t look past 2KO and, although not part of the survey, we know that listeners over 40 also tune into 2NURFM. Most 55-64 year olds are tuning into 2HD.

KOFM was number one with grocery buyers, just in front of 2HD.

Not good news for NEWFM though, as even the ABC and TripleJ outperformed them in all categories.

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