75 Years Old and Proud of It

It’s often the case that the older you get, the less you feel like celebrating another birthday. But at 75 years young, Klosters stood out loud and proud with its birthday celebrations.

Peach honoured the proud tradition that is Klosters with a multi faceted campaign promoting special birthday savings across the nine brands and over 300 used cars that make up the group. We also took the opportunity to increase awareness about the government’s 50% tax break for ABN holders – to get in now, or miss out.

The advertising campaign utilised television, radio, press, outdoor, point of sale and online strategies to target the different markets. Click here to check out the microsite Peach specifically developed to provide detailed information on products and special offers.

Radio results for Newcastle

The results are in from the first radio rating survey of 2009.

NXFM took the number one spot overall and dominated in most of the demographic splits and key programming times.

NXFM is number one with the following age groups:
- 10-17
- 18-24
- 25-39

NXFM is also the number one station across breakfast, morning (shared with KOFM in a dead heat), afternoon and drive programming.

If you want to reach those aged 40-54, don’t look past 2KO and, although not part of the survey, we know that listeners over 40 also tune into 2NURFM. Most 55-64 year olds are tuning into 2HD.

KOFM was number one with grocery buyers, just in front of 2HD.

Not good news for NEWFM though, as even the ABC and TripleJ outperformed them in all categories.