Wednesday, November 18, 2009

75 Years Old and Proud of It


It’s often the case that the older you get, the less you feel like celebrating another birthday. But at 75 years young, Klosters stood out loud and proud with its birthday celebrations.

Peach honoured the proud tradition that is Klosters with a multi faceted campaign promoting special birthday savings across the nine brands and over 300 used cars that make up the group. We also took the opportunity to increase awareness about the government’s 50% tax break for ABN holders – to get in now, or miss out.

The advertising campaign utilised television, radio, press, outdoor, point of sale and online strategies to target the different markets. Click here to check out the microsite Peach specifically developed to provide detailed information on products and special offers.

2 comments:

  1. fun.."But at 75 years young" what is this? he is young? any way you are celebrating the birthday party with very much big party. television, radio, press, outdoor, point of sale and online strategies to target the different markets. Using this way you got a lots of idea & promotion of some other business. domain registration India

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